Rolls-Royce Global Ethics Programme


Rolls-Royce is one of the world’s leading power system providers; designing, manufacturing, and supporting a range of products and services for air, land and sea applications.

The globally renowned company are the second largest producer of aero engines in the world. They are also well established in the marine and nuclear power sectors – drawing on expertise spanning over five decades.

We were delighted to have been selected to work with the Rolls-Royce Global Ethics Team, to create an innovative web-based learning platform to communicate their Ethics Toolkit to employees around the world.

The company decided to undertake the project of developing this Toolkit with Thr Immersive Learning Studio, as part of their Corporate Social Responsibility programme. This would ensure all members of their global workforce are equipped with the correct ethics knowledge; are aware of where to find the relevant information, and are all working with the same core ethical values in mind.

We were initially briefed with the task of designing the content for a digital handbook. The handbook would act as a toolkit which could be accessed online by staff worldwide. Most importantly the content needed to be understood across a large global scale workforce. In order for staff to understand the needs and benefits of working in an ethical way, as recommended by the Rolls-Royce Ethics Team, it was crucial for the toolkit to be innovative – engaging employees from start to finish.

The original brief to present the toolkit as a digital book did encounter certain limitations. With staff engagement as a key priority, we decided to evolve the idea of a digital handbook into a complete mobile optimised, web-based learning portal. The portal would act as a learning tool and work as a dedicated Ethics environment for staff, incorporating various elements of design and animation, outside of the traditional ‘rulebook’ format.

Creating a learning portal tailored to the exact needs of the Ethics Team opened up the opportunity for ongoing developments to take place, allowing more flexibility in the build process. Our solution also included a Content Management System, meaning future content updates and changes could be made by the client as and when required, based on response to user activity

This solution also offered a higher-level of interactivity than achievable with a book, with bespoke functionality and animation incorporated into each aspect of the design. A web-based portal also simplified the challenge of language barriers, with the objective of communicating the toolkit in a total of 9 different languages, accessible to more than 50,000 staff members, worldwide.

As with all of our clients’ materials, the Ethics Toolkit required a high-level of security and protection, especially given the online environment. This was not only relevant to frontend content, but also the possible threat of hackers disrupting code, which could be detrimental to the Rolls-Royce brand.